Flex Media • Branding
Client
Flex Media
Services
Branding
Summary
A full rebrand for an Icelandic digital marketing agency, from logo to brand guidelines to PR materials.
Flex Media needed an identity that matched where the agency was headed, not where it had been. I redesigned the logo and built out a complete set of brand guidelines, then carried that system into PR and marketing materials across print and digital so the agency's presence stayed consistent everywhere it showed up.
About the project
I took on the rebrand for FlexMedia, an Icelandic digital marketing agency, redesigning their logo and writing a full set of brand guidelines to give them a cohesive, up-to-date identity.
That system extended into brand and PR materials across print and digital, so the same visual language showed up consistently wherever the agency appeared. It was rewarding to see the new identity land — it sharpened FlexMedia's presence and put it more clearly in line with where they wanted to take the brand.
Brand identity
